The Role Of Goal Engagement In Self-Regulation
One of the ways to frame goal engagement is through a simple but elegant two category model, distinguishing between promotion and prevention self-regulatory orientations. Prior research has shown Read More »
What I Haven’t Done Can’t Hurt Me: The Effects Of Imagined Future Failure On Goal Disengagement
Prior research has identified a phenomenon called the “What-the-Hell Effect” in which consumers who experience initial goal failure respond with goal disengagement, and enact further counter-goal Read More »
Making An Impact On The Self: How Sounds And Colors Increase Goal Engagement
Imagine completing a form to indicate how much money you want to donate to charity. Now imagine that, for some reason, you receive a bright orange pen to complete this form. Would this visually Read More »
From Waste To Delicacy – Collective Innovation In Food Disposition Practices Through Blogging
A significant amount of food produced ends up as waste. It has been estimated that up to a half of all food purchased by households is thrown away (Imeche.org 2013). This is alarming from the point Read More »
Author: Elina Närvänen, Nina Mesiranta, Annilotta Hukkanen
Contributor: eb™ Research Team
Emerging Market (Sub)Systems And Consumption Field Refinement
The purpose of this paper is two-fold: firstly we introduce a (tentative) theoretical framework to conceptualize the development of market systems on a mid-range (or meso-) level; secondly, we spell Read More »
Author: Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson
Contributor: eb™ Research Team