Ask And You Shall (Not) Receive: Close Friends Prioritize Relational Signalling Over Recipient
Imagine your birthday is approaching and a friend asks you what you want as a birthday gift. You consider for a moment, then tell your friend exactly what you want. When your birthday arrives, does Read More »
Sweet Protection: Using Sweets To Manage Relationships
Gifting food is a common consumer behavior. For instance, when going to a Superbowl party, an individual may bring a bag of chips or cookies. Likewise, one may choose a gift box of assorted nuts or Read More »
Forgive By Remembering Or Forgive By Forgetting: The Temporal Match Between Victim Motivation And
Gift giving involving a reparative motivation has received limited attention in the consumer behavior literature. However, using gifts to encourage forgiveness is so common there are websites Read More »
Author: Christina I. Anthony, Elizabeth Cowley, Adam Duhachek
Contributor: eb™ Research Team
The Vintagescape As Embodied And Practiced Space
Vintage is not a new concept. Second-hand markets and the selling and trading of clothing, bric-a-brac and unwanted goods have been a constant presence throughout consumer history. Previous research Read More »
Childhood Obesity: Is Advertising The Culprit?
The role of marketing in the global rise of obesity to children has been the subject of heated debates in the past decade. In this paper we review recent studies to contribute to the debate Read More »