OVER-IDENTIFICATION WITH GENERALIZED HEALTH ADVICE ON SOCIAL MEDIA - A STUDY OF INDIAN WOMEN OVER
In today’s time, Social media has become one of the major sources of advice and information for most of its users. In this context, it becomes essential to understand how people interact with the Read More »
HOLISTIC APPROACHES TO HEALTH & WELLNESS IN THE 21ST CENTURY: EMERGING ISSUES & CHALLENGE
The relationship between Health & the Rural Environment is increasingly evident in the face of global challenges such as biodiversity loss, pollution, climate change & rapid urbanization. Read More »
JAIN WAY OF HEALTHY LIVING
The paper studies the healthy way of living from the Jain perspective. Health and religion share interesting interrelation. Jain texts contain multiple references related to health. One can certainly Read More »
HOLISTIC APPROACH TO RURAL HEALTH AND WELLNESS IN THE 21ST CENTURY – ISSUES AND CHALLENGES
Rural health and wellness form the foundation of India’s economic progress, social stability, and human development. Despite major strides in healthcare delivery, rural areas continue to suffer Read More »
UNIVERSAL HUMAN VALUES (UHV) OF FMCG COMPANIES IN SHAPING BRAND EQUITY: A QUANTITATIVE STUDY OF
A shift has emerged in the relationship between brands and consumers. Today, people prefer to purchase product items not solely based on functionality, but rather with brands that resonate with their Read More »