Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

The Pursuit Of Happiness: Can It Make You Happy?

The pursuit of happiness has preoccupied philosophers, psychologists, and economists, amongst others. Recently, it has been investigated empirically, with results appearing to support the perspective Read More »

Date: 03/2013
Author: Lauren Cheatham, Kelly Goldsmith, David Gal, Raj Raghunathan
Contributor: eb™ Research Team
Article

Life After P-Hacking

This paper considers how a commitment to not publishing p-hacked results will change the lives of individual scientists and products of science. We call this “Life After P-Hacking.” We discuss Read More »

Date: 2013
Author: Joseph Simmons, Leif D. Nelson, Uri Simonsohn
Contributor: eb™ Research Team
Article

Using Multiple (Imperfect) Methods To Test Alternative Views: The Case For Stable Preferences For

New concepts that go against conventional assumptions are typically hard to “prove” using a single method. In such cases, it is more effective to rely on evidence that employs a number of Read More »

Date: 2013
Author: Itamar Simonson
Contributor: eb™ Research Team
Article

It’s The Journey That Matters: The Effect Of Feelings Of Movement Toward A Goal On Reward Value

Prior research has established how proximity to goal attainment impacts the motivation to pursue that goal. What is relatively unknown is how the desirability of an extrinsic reward associated with Read More »

Date: 2013
Author: Jongmin Kim, Nathan Novemsky, Ravi Dhar
Contributor: eb™ Research Team
Article

“Wait… Was I Supposed To Grow Up?” Consumers’ Adventures In Wonderland

Nowadays, one can buy colorful cake lollipops, shower gels made of “magical leaves”, to enter a store selling human size LEGO just next to sex toys, and to sleep in hotels offering Batman’s Read More »

Date: 2013
Author: Mathieu O. Alemany
Contributor: eb™ Research Team
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