Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Causal controllability is the degree to which an observer of another person’s misfortune perceives that misfortune to be the fault or responsibility of the person in need of help. When a person Read More »
Lists of ranked items (e.g., Business Week’s top 25 MBA programs, Car and Driver’s top 10 cars) are ubiquitous in Western culture. From a consumption standpoint, there is considerable evidence Read More »
Consumer behavior researchers have documented that individuals frequently try to avoid threatening information by engaging in compensatory consumption—the increased purchase of or actual Read More »
People do not have stable, coherent and readily accessible preferences that can be reliably measured through self-report. Instead, judgments are constructed on the spot and recent, contextual factors Read More »
The question of how prior outcomes influence risk preferences is central to all sequential decision settings. A wealth of evidence has shown that such influences are poorly described by subjective Read More »