The Effects Of Ambient Light On Choices Between Virtues And Vices
In most retail contexts, managers usually have flexibility in controlling the ambient light intensity. Hence, not surprisingly, stores and restaurants vary greatly in terms of ambient light intensity Read More »
Effects Of Resource Scarcity On People’s Sense Of Control
Acquisition of resources is vital for any individual’s survival and well-being. Failure to successfully harness resources from the environment is a threat and is undesirable. However, consistent Read More »
The Advertising Of Experiences: Narrative Processing And The Importance Of Consistency
The marketing literature has traditionally differentiated among products, services, and experiences (Nelson 1970, Darby and Karni 1973). Given that these types of goods differ in important Read More »
When More Than One Negative Emotion Is Elicited: How Suppressing Or Expressing One Allows The Other
An ad from an award-winning campaign for the World Wildlife Fund shows penguins rummaging through trash with the tagline “The future is man-made.” It suggests how, in the absence of human Read More »
Colour Me Morally: White And Black Products Influence Prosocial Behaviours
Television and movie characters who wear white clothes are the “good guys” and those who wear black ones are the “bad guys”. In the English language, “black-hearted” means wicked and Read More »