Tens, Hundreds Or Thousands? How Nutritional Information Numerosity Nonconsciously Affects
Obesity is a growing problem in many areas around the globe. It is particularly an issue in the United States where nearly two-thirds of the population is overweight or obese (Flegal et al., 2012). Read More »
Illusion Of Variety: Poor Readability Enhances Perceived Variety
Experiencing variety is central to our well-being (Morales et al. 2005; Rolls et al. 1981; Schwartz 2004). Given its central role, how accurate can we tell whether there is greater or smaller variety Read More »
What To Get And What To Give Up: Effectiveness Of Promotion Vs. Prevention Messages In Acquisition
In the current research, our main goal is to investigate the relative effectiveness of promotion- versus prevention-focused messages for different decision tasks and in the context of different type Read More »
Author: Tilottama G. Chowdhury, Camelia Micu, S. Ratneshwar, Eunjin Kim
Contributor: eb™ Research Team
The Role Of Visual Attention In Decision-Making: An Eye-Tracking Experiment
Bettman suggested as early as 1979 that attention may be one of the key factors that influence choice. More recently, Janiszewski et al. (2013) reported that repeated allocation of attention to a Read More »
Yes, “Touch” Matters: The Impact Of Touch On Consumer Creativity
In many product categories, consumers are integrally engaged in design of a product in order to customize it to their own needs. In such cases, the level of creativity displayed by a consumer may Read More »