Sustainability In Advertising: Impactful Or Inert?
The ability of consumers to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ Read More »
Author: Shannon Cummins, Tim Reilly, Les Carlson, Stephen Grove
Contributor: eb™ Research Team
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“One Text Or Call Could Wreck It All”: The Role Of The Extended Parallel Process Model In
Studies show that texting while driving is widespread (Lennon, Rentfro, & o’Leary, 2010), leading to numerous accidents and deaths (waugh, 2010). This article proposes using the Extended Parallel Read More »
Searching For Value Drivers In The Business-To-Business Marketing: The Perception Of Health Care
The research provides a better understanding of business relationships between suppliers and industrial buyers. Based on previous research models, we particularly explored the value drivers that Read More »
The Effects Of Value Creation And Relationship Quality Co-Alignment On A Firm’S Performance In
This study intends to contribute to a better understanding of how value creation co-aligns with relationship quality, and how this co-alignment affects a firm’s performance. To examine this Read More »
Author: Jose Angel Lopez Sánchez, Maria Leticia Santos Vijande, Primitiva Pascual Fernández
Contributor: eb™ Research Team
Value Co-Creation With Strategic Customers
Our research tries to bridge the gap between the Service Dominant Logic (SDL) paradigm and strategic account management (SAM) research to answer the question: how is value “co-created” within a Read More »