Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

What Do Students Really Think? Understanding Postgraduate Students’ Perceptions Of Service

This paper explores the components of Service Quality in HE from the Business School Postgraduate student perspective. A six-dimensional scale measuring Service Quality is developed based on focus Read More »

Date: 06/03/2014
Author: Anna Ackfeldt, Benjamin Klitzke, Laura M Chamberlain
Contributor: eb™ Research Team
Article

Weather, Affect, And Consumption: The Moderating Role Of Gender And Product Nature

While affect has been suggested as the driver of weather-consumption relationship, the when and why of it are not understood. Across four studies, that span national surveys and experimental studies, Read More »

Date: 06/03/2014
Author: Vikas Mittal, Rahul Govind, Nitika Garg
Contributor: eb™ Research Team
Article

Investigating The Effects Of Expectations On Disappointment, Regret, And Post-Consumption Behaviors

Negative consumption experiences often result in feelings of disappointment and regret. The present research aims to investigate whether expectations induce disappointment and regret differently and Read More »

Date: 06/03/2014
Author: Muhammad Hossain, Harmen Oppewal, Dewi Tojib
Contributor: eb™ Research Team
Article

Improvisation For Fast-Paced Product Innovation: The Moderating Role Of Team Expertise

Fast new product development (NPD) is a top priority in rapidly changing markets. Improvisation, a form of unplanned action in which composition and execution converge in time, has emerged as a Read More »

Date: 06/03/2014
Author: Kyriakos Kyriakopoulos, Marcel Van Birgelen
Contributor: eb™ Research Team
Article

Organizational Factors As Antecedents To Innovation Capability In The Hotel Industry

This paper analyses the interactions existing among innovativeness, market orientation and internal marketing in hotels, and the effect that these factors exert on innovation capability. The proposed Read More »

Date: 06/03/2014
Author: Maria Leticia Santos Vijande, Primitiva Pascual Fernández, José Ángel López Sánchez
Contributor: eb™ Research Team
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