Analysis The Compositional Data In Marketing Research
Abstract: The paper is devoted to the usage of constant sum scale in marketing research. These scales are popular in attitude and preference modeling. They belong to the broader group of ipsative and Read More »
Stimuli Ordering Effects In Survey Research
Although the order of survey questions as a bias on survey results has gained considerable attention, there appears to have been little interest in the effects of the order of stimuli presentation. Read More »
From Services To Product: Free-Riding On The Spillover Effects? A Study In The Telecommunication
The current research examines spillover effects from services to product with branded element. Results from a study among 136 participants have shown that customers’ attitudes towards services of a Read More »
The Influence Of Product Information On Status Consumption: The Mediating Role Of Perceived
For status conveying goods conspicuously consumed, perceived awareness of others about a product should play a key role in the purchase process. In 3 experiments we show that providing more Read More »
Author: Reza Movarrei, Olivier Trendel, Saeedeh Rezaee Vessal
Contributor: eb™ Research Team
An S-D Logic Based Communication Strategy To Inform New Zealand Women Of Zero Alcohol In Pregnancy
Effective communication of messages is integral to achieve social changes. Commonly used tools are mass media but they are expensive. Within the marketing literature there is movement towards service Read More »