MERGERS AND ACQUISITIONS PERFORMANCE PARADOX: THE MEDIATING ROLE OF INTEGRATION APPROACH

Based on theory and case studies, the merger literature suggests that implementation of integration approaches is important for effective post-merger integration. This hypothesis is tested with a relatively large sample by focusing on the fit of the integration approach to the synergy potential of the merged companies and the cultural differences between them. Findings suggest that the fit of the integration approach is positively related to integration effectiveness and mediates its relationship with synergy potential and cultural differences.