Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

What Goes Around Comes Around: The Impact Of Employee Empathy On Service Recovery Performances

This research compares the impact of employee service recovery strategies with focus on affective (i.e., empathic concern) and cognitive empathy (i.e., perspective-taking) on customers’ emotional Read More »

Date: 06/03/2014
Author: Jens Hogreve, Christina Jerger
Contributor: eb™ Research Team
Article

Do Mystery Callers Really Represent Customers?

Mystery calling is a specific form of mystery shopping that is often applied for evaluating customer contact services. Using data from both customers and mystery callers (MCs), we study the validity Read More »

Date: 06/03/2014
Author: Janny C. Hoekstra, Peter S.H. Leeflang, Annette Ammeraal
Contributor: eb™ Research Team
Article

Do Organizational Policies Matter? The Impact Of Service Guarantee On Customer Perceptions Of

Delivering fair service recovery is crucial to restoring customer satisfaction and repatronage. This study contends that organizational policies impact recovery fairness perceptions. Underpinned by Read More »

Date: 06/03/2014
Author: Benedetta Crisafulli, Jaywant Singh, Francesca Dall’Olmo Riley
Contributor: eb™ Research Team
Article

Inspire To Delight: The Effects Of Customer Inspiration On Consumers’ Purchase Decisions

In an affluent consumer society characterized by an abundance of products and information customers with high demands seek new inspiration and individual solutions. However customer inspiration (CI) Read More »

Date: 06/03/2014
Author: Thilo Pfrang, Thomas Rudolph, Tim Böttger
Contributor: eb™ Research Team
Article

It Might Be Exciting, But I’m Not In Mood Today. Mall Atmospherics, Shopping Behavior, And Mood

This research aims to demonstrate how both valence and arousal of incidental moods can moderate the relationship between the level of atmospheric arousal in a mall environment setting and shopping Read More »

Date: 06/03/2014
Author: Raúl Pérez López, Laura Lucia Palacios, Yolanda Polo Redondo
Contributor: eb™ Research Team
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