Integrated Organizational Communication, Corporate Marketing And Corporate Branding: An Analysis
Organizations live a marketing and communicative conflict. In addition to the globalized market, there is a consumer demand for cheaper, more accessible and utilitarian products. There is also the Read More »
Author: Andréa Virgínia CAVALCANTE, Jean Charles ZOZZOLI, Sara Sterfany de VASCONCELOS
Contributor: eb™ Research Team
The Elderly Perceived Meanings And Values Of Virtual Reality Leisure Activities: A Means-End Chain
This study uses means-end chain (MEC) techniques to examine the awareness, decision-making procedure, and personal values of the elderly with regard to virtual reality leisure activities. The results Read More »
Unsustainable, Unhealthy, Or Disgusting? Comparing Different Persuasive Messages Against Meat
Excessive meat consumption is associated with a range of environmental problems. In this investigation, we examined the effectiveness of three types of persuasive messages posited to affect attitudes Read More »
Author: Gonzalo Palomo-Vélez, Mark van Vugt, Joshua M. Tybur
Contributor: eb™ Research Team
From Perceptual Corporate Sustainability To Customer Loyalty: A Multi-sectorial Investigation In A
The purpose of this paper is to investigate the impact of customer-based perceptual corporate sustainability on customer loyalty in a comparative manner, in four important industries (mobile Read More »
Effect Of Environmental Enrichment And Herbal Compounds-Supplemented Diet On Pig Carcass, Meat
Animal welfare can be considered an ethical attribute of product quality, but consumers should appreciate its added value. The aim of this study was to evaluate consumers acceptability, preference, Read More »
Author: Nicolau Casal, Emma Fàbrega, Xavier Manteca, Marina Gispert, Maria Font-i-Furnols
Contributor: eb™ Research Team