Impact Of Selected Socio-Demographic Characteristics On Branded Product Preference In Consumer
A successful brand is one of the most valuable resources a company has. Should the brand become powerful, it is supposed to reflect rational and emotional expectations of consumers, which, however, Read More »
Author: Pavol KRAL, Katarina JANOSKOVA, George LAZAROIU, Petr SULER
Contributor: eb™ Research Team
Online Social Shopping: The Impact Of Attitude, Customer Information Quality, Effectiveness Of
Socialisation through online social media has changed the pattern in which customers behave. Few studies have examined the implication of social network website in online retailing context by Read More »
Author: Sajad Rezaei
Contributor: Esmaeil Daliri, Wan Khairuzzaman Wan Ismail eb™ Research Team
Analysis On The Recovery Of MNEs From The Financial Crisis: A Case Study Of Unilever
This paper mainly aims to explore the potential methods for recovering from the financial crisis, and the potential strategic actions to enhance a firm’s financial performance based on perspectives Read More »
Aesthetics And Ethics: Upgrading Textile Production In Northern Kerala
This paper argues that producers in developing economies aiming to get a better deal may choose upgrading strategies that are highly influenced at the local level by relative positions of power in Read More »
The Influence Of Customer’s Sharing Behavior In Social Commerce
All transaction behaviors between enterprises and customers directly take place on social media. Using social media for people to interact with their friends and family become a routine in the daily Read More »