Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
The industrials sector accounts for 25% of global carbon dioxide (CO2 ) emissions (IEA, 2022b). It comprises many sub-sectors, including manufacturing, petrochemicals, steel and iron, and Read More »
Unabated combustion of all the present fossil fuel reserves will emit three times more carbon dioxide (CO2 ) emissions than the remaining carbon budget for 2 C of global warming, pushing temperatures Read More »
Emissions produced from the agriculture sector are driving the global temperature to rise at an alarming rate. The Food and Agriculture Organization (FAO) of the United Nations reported that Read More »
Climate risks are already materialising for the real estate sector, and their frequency and severity are expected to increase in the coming years. Physical and transition risks threaten real estate Read More »
This study explores the influence of brand love and brand experience on customer engagement and then the influence of customer engagement on brand loyalty directly or mediated by brand attachment and Read More »