Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Irish Cattle Farmers Experiences And Perceptions Of Negative Framing Of Farm Animal Welfare In The

Increased urbanisation in recent decades has created a knowledge gap between farming and the Irish public. Mainstream media has begun filling this gap through reports on farm animal welfare (FAW) Read More »

Date: 11/04/2022
Author: A. Duley, B. Vigors2, M. Connor
Contributor: eb™ Research Team
Article

La Contribucin De Las Autoridades Privadas A La Gobernanza Global: Las Lites Empresariales En Las

The first part of the thesis provides an analysis of previous studies on corporations as political actors in International Relations and International Political Economy. The aim of the theoretical Read More »

Date: 07/16/2009
Author: Laura Albareda Viv
Contributor: eb™ Research Team
Article

Does Moral Branding On The Organic Cosmetics Market Influences Self-licensing Effects On Consumers

The present study examines the effect of brand morality and self-affirmation on the purchasing decision of an organic cosmetic product in order to prove if a marketing approach based in this two Read More »

Date: 03/06/2018
Author: PILAR MATEOS RODRIGO
Contributor: eb™ Research Team
Article

Exploring Generation Z's Perceptions Of Green Homes

In recent years, there has been an increase in environmental awareness in the United States, leading to steady growth in environmentally conscious consumerism. Looking specifically at green home Read More »

Date: 08/16/2022
Author: Luciana Debs, Bhavya Rathna Kota, Taylor Davis
Contributor: eb™ Research Team
Article

To Purchase Or Not To Purchase? Drivers Of Consumer's Preferences For Animal Welfare In Their Meat

This study investigates the relevance of psychological constructs in determining consumer intention to buy and Willingness-To-Pay (WTP) for a processed meat product, cured ham, differentiated by the Read More »

Date: 08/13/2021
Author: Ching-Hua Yeh, Monika Hartmann
Contributor: eb™ Research Team
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