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Cashless Society: Identifying The Current Factors And Challenges That Affect The Behavior Of
The Philippines is one of the countries in the world where physical cash is still widely used. With the developments and trends relative to Information and Communication Technology (ICT), the usage Read More »
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A Conjoint Analysis Study On Consumer Preference Between GCash And PayMaya
The surge in electronic transactions is challenging m-wallet providers to meet the demands of their customers. Hence, this study aimed to determine which m-wallet profile and attributes are most Read More »
Author: Arlljju Ian L. Arboleras, Rachel Angel F. Arguillas, Kate Alesson A. Laurente, Rona Victoria B. Pepito, Ivy Claire N. Sabalde, Kathryne Honeylyn C. Sia, Kimberly B. Sy, Serena Rhene T. Sy, Ron Anthony Y. Tablizo, Angelo O. Burdeos
Contributor: eb™ Research Team
Peymus O Laôs : The Effect Of Endorser Credibility On Millennial Consumers Purchase Intention
Running an advertisement is already an expensive undertaking for many organizations, not to mention advertisements carrying a well-known celebrity further inflate the costs. Despite the generally Read More »
Author: Jerrhad H. Nadonza, Joseph C. Umali, Haidee Layug-Cortez
Contributor: eb™ Research Team
Impact Of Service Quality On Customer Loyalty In Clothing E-commerce Industry
With the rapid development of the Internet, e-commerce has become the preferred shopping channel for consumers, especially during the pandemic. E-commerce can bring many benefits for consumers and Read More »
A Proposed Research Plan On Digital Marketing Communication Tool Using Behavioral Learning Theory
As digital marketing continues to emerge, digital marketing continuously improves its strategies to acquire consumers’ attention and preference through communication. This research plan will Read More »