THE IMPACT OF CORPORATE INCOME TAXATION ON FOREIGN DIRECT INVESTMENT INTO EUROPEAN UNION
This paper investigates the impact of corporate taxation on the location of foreign direct investments in European Union countries. Significant changes have occurred in EU economic environment during Read More »
EVALUATING STRATEGIC DECISIONS BETWEEN REVENUE AND VALUE. THE OUTLOOK FOR THE TERMINI IMERESE
The aim of the paper is to provide an interpretative scheme of the micro-macro interactions which, bearing in mind two perspectives (business oriented and ethic driven), underlines how by taking the Read More »
A STUDY ON KEY DIMENSIONS OF DIFFERENT VARIABLES FOR CONSUMER ACCEPTANCE OF BRAND EXTENSION
A successful brand works as an emotional attachment force that always encourages consumer’s perception toward that brand among the other brands. A new product’s brand name is an important Read More »
MICRO-INSURANCE IN EMERGING MARKET: CHAPTER BANGLADESH
The study focuses on Micro-Insurance in Bangladesh, an emerging market. The policy environment for Micro-Insurance market in Bangladesh is studied with the initiatives by various sectors. This paper Read More »
HOW TO ENHANCE VALUE? A COMPARATIVE APPROACH BETWEEN MARKETING AND FINANCE
What people do with brands has always been considered a source of value for them. Nonetheless, during the last decade, this phenomenon has been accelerated by the rising power of consumer Read More »