BUILDING ALLIANCE MANAGEMENT CAPABILITY: THE ROLE OF A FIRM’S REPERTORY OF EMBEDDED ALLIANCES AS
In this paper we examine which type of alliance experience matters most for developing an alliance management capability. Although experience is deemed to be an important antecedent of a firm’s Read More »
Author: Claudio Turi, Angela Delli Paoli, Laura Castaldi, Clelia Mazzoni
Contributor: eb™ Research Team
CAUSALITY OF RELATIONSHIPS BETWEEN THE DIMENSIONS OF CUSTOMER LOYALTY IN SERVICES MARKETS: EVIDENCE
This study examines the causality of relationships between the dimensions of customer Loyalty in service industries, sheds light on the effects of customer Satisfaction on individual Loyalty Read More »
CHALLENGES AND OPPORTUNITIES FOR SMES IN THE INTERNET ERA
Internet has been available as a competitive advantage tool to SMEs for years now. Several e-business models have been developed as well as, system architectures such as C2C, B2C, B2B, G2C and G2B. Read More »
IS THERE A NEED FOR NEW MARKETING COMMUNICATIONS PERFORMANCE METRICS FOR SOCIAL MEDIA?
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. Specifically, we study whether the existing marketing Read More »
INNOVATIVE STRATEGIES OF ELECTRONIC COMMUNICATION IN THE GREEK BANKING SECTOR
In an attempt to remain effective, flexible and competitive in today’s rapidly developing technological environment, banks increasingly recognize the benefits of the Internet to meet the needs of Read More »
Author: Konstantinos Terzides, Eva Papadopoulou, Kosmas Kosmidis
Contributor: eb™ Research Team