Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

MOVING ON FROM THE BEACH: MEDITERRANEAN DESTINATION DEVELOPMENT FOR TWENTY-FIRST CENTURY MARKETS

This paper contends that significant changes in the values and expectations of northern European leisure markets mean that the nature and characteristics of conventional resort destinations in the Read More »

Date: 2011
Author: Chris Stone
Contributor: eb™ Research Team
Article

DUNDU – THE PHILOSOPHY THAT CHANGES A GROUP

On the Lotusphere 2011 in Orlando, IBM presented the new strategy for the Lotus Collaboration Software: Get Social, Do Business. Social Business is the introduction of new Web 2.0 collaboration tools Read More »

Date: 2011
Author: Fabian Seewald
Contributor: eb™ Research Team
Article

THE NEW INCOTERMS® 2010

Parties to international contracts of sale very often use international commercial terms – so-called INCOTERMS® – in order to define their obligations. INCOTERMS® regulate major obligations of Read More »

Date: 2011
Author: Rainer Schackmar
Contributor: eb™ Research Team
Article

WOMEN ENTREPRENEURS IN SWITZERLAND: SITUATION, CHARACTERISTICS, MOTIVATION AND ENTREPRENEURIAL

Entrepreneurs are important for national labour markets and economies in that they contribute significantly to economic growth as well as provide the majority of jobs and create new ones (OECD, 2000; Read More »

Date: 2011
Author: Mathias Rossi, Silna Borter, Marie Sansonnens
Contributor: eb™ Research Team
Article

REDEFINING ORGANIC PRODUCTS

To define organic products we can identify three ways. The first view is from the scientific perspective, the second is a legislative perspective and the third view is that from commercial Read More »

Date: 2011
Author: Mihai Ioan Rosca
Contributor: eb™ Research Team
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