Corporate Fashion Museums Communication Strategies: The Case Of The Louis Vuitton Maison De Famille
The case of the Louis Vuitton ‘maison de famille’ in Asnières-surSeine allows investigation of communications strategies implemented by Corporate Fashion Museums. It is argued these museum types Read More »
When Shoe Heritage Is On Display A Digital Fashion Communication Approach
This paper contributes to the field of digital culture and fashion communication by presenting a comprehensive overview of publicly available shoe museums and collections worldwide, which have an Read More »
Rethinking Fashion Storytelling Through Digital Archives And Immersive Museum Experiences
The Italian fashion system is represented by a wide and valuable heritage that needs to be properly preserved and experienced by everybody, from fashion students to scholars, artisans and designers, Read More »
Author: Romana Andò, Samuele Briatore, Gianni Denaro
Contributor: eb™ Research Team
Towards A More Elaborate Understanding Of The Fashion Photoshoot – An Aesthetic Production With
While agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We Read More »
Fashion Film And OBC (Online Brand Community): The Co-authoring Dynamics
The aim of this research project is to investigate how fashion brands and their online communities begin a co-authoring process in fashion films. Since the early days, fashion market has always Read More »