“Eww, It Has A Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Anthropomorphism – the attribution of human characteristics to nonhuman objects – is a popular marketing strategy used for various products (Aggarwal and McGill 2007; Epley, Waytz, and Cacioppo Read More »
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Born To Shop? A Genetic Component Of Deal Proneness
Price discounts, cents-off coupons, and other retail sales promotions have been found capable of eliciting strong consumer enthusiasm. Research on this sales promotion enthusiasm has shown that Read More »
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The Psychological Impact Of Annuities: Can Pension Payout Choice Influence Health Behavior?
Across the world, a growing number of people face the important financial decision whether to take out their pension in the form of a one-time lump-sum payment or as monthly income, also referred to Read More »
Author: Anja Schanbacher, David Faro, Simona Botti, Shlomo Benartzi
Contributor: eb™ Research Team
Product Search On Crowded Retail Shelves: Impact Of Vertical Product Location On Search Performance
In the context of FMCGs, consumers often arrive at the store with a choice of a product in mind. Their task then is to find their already chosen product among the products present at the point of Read More »
Author: Ana Scekic, A. Selin Atalay, Cathy Liu Yang, Peter Ebbes
Contributor: eb™ Research Team
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Consumers’ Journey Into Access-Based Consumption: A Narrative Analysis Approach
Consumers are increasingly shifting from traditional ownership based consumption to relatively novel access-based consumption (hereafter, ABC). Access involves transactions that are market mediated Read More »
Author: Swapnil Saravade, Lorena Garcia-Ramon, Jacob Almaguer, Mohammadali Zolfagharian, Hazel H. Dadanlar
Contributor: eb™ Research Team