Promoting Pi Day: Consumer Inferences About Special Day-Themed Promotions
Using marketing promotions to attract customers is so prevalent that it takes something special for a given promotion to stand out (Kalwani and Yim 1992). In the Internet age, firms can ensure that a Read More »
Author: Daniel M. Zane, Kelly L. Haws, Rebecca Walker Reczek
Contributor: eb™ Research Team
Toward Optimal Symbolic Recovery: Comparing “Thank You” And “Sorry” In Addressing Service
Service delay, or unexpected delay after a service has been scheduled (Taylor 1994), is the most common type of service failure (Goodwin and Ross 1992). Unlike product failure that usually requires Read More »
Author: Yanfen You, Xiaojing Yang, Lili Wang, Xiaoyan Deng
Contributor: eb™ Research Team
Charity Begins At Home: How Incremental Theory Enhances Or Reduces Charitable Giving
People’s generosity declines with the self-other distance (Dovidio et al. 1997; Jones and Rachlin 2006). While the negative impact of distance on prosocial outcome is well understood, can the Read More »
Feature A Benefactor Or A Victim? How Charity Appeals With Different Protagonist Foci Affect
Charities often emphasize victims’ plight in their appeals (e.g., an emaciated, hunger-stricken child featured in UNICEF’s ads) and extensive donation research focuses on studying victim appeals. Read More »
The Impact Of Price And Size Comparisons On Consumer Perception And Choice
In packaged-goods retailing, manufacturers and retailers seek to set price levels and select package sizes such that their products are optimally competitive. In doing so they can choose to Read More »