The Effect Of Identity Conflict On Price Sensitivity
Social identity has been identified as an important driver of consumer decision making (Reed et al. 2012). Although existing literature has extensively examined the effect of single identity on Read More »
Surprise! The Positive Impact Of Uncertainty On The Evaluation Of Experiential Purchases
Most people, most of the time, would prefer to have more information rather than less. Information generally leads to better decisions and hence greater utility (Stigler 1961). When individuals Read More »
Author: Iñigo Gallo, Thomas Gilovich, Lily Jampol, Alberto Rampullo
Contributor: eb™ Research Team
Understanding The Framing Of Recommendations
Consumers receive product recommendations on a daily basis. Whereas prior research mostly focused on how to improve the accuracy of recommendations (e.g., Bodapati, 2008; Swaminathan, 2003), research Read More »
Major Or Minor: When Foreign Language Increases Versus Decreases Cheating
The world is witnessing dishonesty of all magnitudes, from minor shoplifting to astounding financial traps, from embellishing dating profiles to faking identities. Given the prevalence of dishonesty, Read More »
I, Me, Mine: The Effect Of The Explicitness Of Self-Anchoring On Consumer Evaluations
While research on the formation of consumer attitudes often focuses on the evaluation of product and service attributes, Gawronski, Bodenhausen & Becker (2007) suggest the self-concept is possibly Read More »
Author: Debbie Isobel Keeling, Kathleen Keeling, Adrienne E. Foos
Contributor: eb™ Research Team