The Subjective Value Of Popularity: A Neural Account Of Socially Informed Functional Value And
Popular products are often thought of as being popular for a particular reason. Consumers may come up with different reasons to assess a popular product’s subjective value. This value may express Read More »
Author: Robert Goedegebure, Irene Tijssen, Nynke van der Laan, Hans van Trijp
Contributor: eb™ Research Team
Shopping For Freedom: Moroccan Women’s Experience In Supermarkets
Contemporary conceptualizations of consumer freedom rely on a Western view of the autonomous self (e.g. Arnould 2007). The idealized free agent has the capacity of choice and is the ultimate source Read More »
Author: Delphine Godefroit-Winkel, Lisa Peñaloza, Samuel K. Bonsu
Contributor: eb™ Research Team
Gossip: How The Relationship With The Source Shapes The Retransmission Of Personal Content
Consumers love gossiping about celebrities. It is a big part of our social interaction and is all over the media, both mainstream and social. The influence of celebrities in consumer’s lives is Read More »
Author: Gaia Giambastiani, Andrea Ordanini, Joseph C. Nunes
Contributor: eb™ Research Team
Understanding Consumer Sensory Preferences: An Ethnographic Investigation Of Sensory Flamboyance
Marketers use a variety of sensory appeals to communicate about their brands to consumers (Krishna 2012), but these may not be equally efficacious across consumers. We investigate whether basic Read More »
Effects Of Affective Language On Perceived Helpfulness Of Online Reviews
Online communities that give their members the opportunity to rate and review products and services, like Yelp, Trip Advisor, Epinions, are highly valuable in helping consumers navigate through the Read More »