The Relationship Between Sports Consumers' Brand Satisfaction And Brand Loyalty: Brand Trust, Brand
Many companies, especially in the sportswear sector, conduct various researches to ensure the satisfaction of their current consumers, to increase their customer potential and to ensure brand loyalty Read More »
Author: Halil Erdem AKOGLU, Mikail KAZAN, Ercan POLAT
Contributor: eb™ Research Team
Cosmetic Company Commitment To The International Organization For Standardization (ISO) As A
This research discusses the ISO private authority regime with a focus on the ISO 14001 series issues regarding the environmental management system at the cosmetics company The Body Shop. The aim of Read More »
Remind Me Of What I Have: Thinking About A Favorite Possession Mitigates The Negative Impact Of
Income inequality negatively impacts people’s subjective well-being, social relationships, and health (e.g. Alesina et al. 2004; Oishi et al. 2011; Oshio and Kobayashi 2010). Different mechanisms Read More »
Author: (Joyce) Jingshi Liu, Amy Dalton, Anirban Mukhopadhyay
Contributor: eb™ Research Team
The Impact Of Childhood Exposure To Interparental Conflict On Consumer Response To Online Reviews
Online reviews often exhibit less consensus, wherein reviewers disagree on aspects of product performance. Research on the effect of review consensus exhibits mixed results (e.g., Zhu and Zhang Read More »
Rituals Enhance Self-Brand Connection: The Role Of Time Perception
“Twist, Lick, Dunk!” Although Oreo has never explicitly recognized these three special actions as a brand ritual, it does educate consumers to perform a series of fixed and sequential behaviors Read More »