Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Small and medium enterprises (SMEs) perform a strategic role in the economic performance of any country. This strategic role in the economy revolves around the production of products and services, Read More »
SMEs play a critical role in the economic growth of every nation, such as generating work opportunities, income and wealth creation, and poverty reduction. These enterprises are very important in Read More »
This study explores public service recovery (SR) strategies in the airline industry by analyzing the factors that influence effective SR, including customer perception, joint experience of the Read More »
For some time, debate has been taking place around consumer behaviour and actions in relation to AI agent service failure vs human agents service failure and how organisations design appropriate Read More »
Village chickens are the most common kind of livestock bred in rural areas in the developing countries and are reared by even the poorest households. This study explored production practices used by Read More »