LEVERAGING AI-DRIVEN DIGITAL MARKETING STRATEGIES TO AUTOMATE THE LEAD GENERATION MECHANISM OF THE
This paper examines the use of AI and digital strategies for lead generation in the United States real estate industry. Traditional methods of lead generation are labour-intensive and time-consuming Read More »
EMPLOYING BILLBOARD MARKETING AS A TOBACCO DE-MARKETING STRATEGY FOR YOUNG ADULTS
The current study examined the influence of billboard marketing (independent variable /Color & Size, Celebrity Images, Brand Image & Logo, and Texture and Message; dependent variable / young Read More »
SOUTH AFRICAN YOUTH ENTREPRENEURIAL INTENTION: MEDIATING ROLE OF ATTITUDE
Worldwide, entrepreneurship portrays an influential role in the economic growth and development of a country. Entrepreneurs play an essential role in any economy through business start-ups and Read More »
ENVIRONMENTAL FACTORS IMPACTING FEMALE STUDENTS’ ENTREPRENEURIAL INTENTION
Entrepreneurship has been a topic of interest for over a century. Worldwide, the phenomenon is acknowledged as a source for economic growth and development. Since the late nineteenth century Read More »
EXAMINING PODCAST MARKETING SUCCESS – PERSPECTIVES OF THE IS SUCCESS MODEL
Research on podcast marketing success is limited, particularly from a developing economy perspective. This study examined podcast marketing success from a developing economy perspective, Read More »