Sensory Brand Experience, Price Insensitivity, And Purchase Intention: Mediating Roles Of Customer
Pakistani retail business focuses on old retailing methods and does not employ innovative retailing concepts. This research aims to show how sensory brand experience affects price sensitivity and Read More »
Author: Dr. Muhammad Ahmad-ur-Rehman
Contributor: Hafiz Salman Asghar, Zahid Hussain, Dr. Sehar Zulfiqar eb™ Research Team
The Mediating Role Of Brand Advocacy: Investigating Its Antecedents And Consequences In The Context
Extant literature suggests that opinion leaders promote brand advocacy, an innovative tool for changing organizational culture. A few studies have explored the association between opinion leaders and Read More »
Use Of Influencers As Impact And Ethics In Digital Advertising
With the widespread use of the Internet and social media, innovations have also emerged in the activities carried out in the field of marketing. Along with traditional media, social media channels Read More »
Sustainable Consumption, Consumer Protection And Sustainable Development: Unbundling Institutional
This chapter investigates the role of consumption in sustainable development and, drawing on the institutional and stakeholder theoretic models, examines its institutional implications for developing Read More »
Role Of Ethics In Global Business
Man wants success, since the success of a person in personal, professional, and social life depends on his patterns of communication behavior, the correction of these patterns also plays an essential Read More »