Avoiding Behavioral Resistance To Diet And Exercise Messages
People are exposed to many persuasive health messages that encourage them to become healthy in different ways. For instance, some messages encourage people to eat healthy and diet, and other messages Read More »
“This Isn’t So Bad”: Assimilation, Contrast, And Self Control On Healthiness Perceptions
Assimilation and contrast effects play an important role in the way consumers make judgments (Parducci 1992; Schwarz and Bless 1992b). The order of information, in particular, may have a contextual Read More »
The Consuming City: Economic Stratification And The Glasgow Effect
This presentation will focus on the city of Glasgow (located within the central belt of Scotland) and explore the way its economic development is influenced by ideological, socio-cultural and Read More »
Controlling Consumption: The Illusiveness And Pervasiveness Of Gender Stratifications In The
In Uganda, as women become more educated and employed, and as laws are enacted to protect their rights, male economic power might be expected to erode. Ideologies, however, continue to uphold the Read More »
Viewing The Creation And Reproduction Of Racial Stratification Through Consumption: Life Histories
This research documents the racial stratification that occurs in the marketplace of America as consumer culture attains dominance in the mid-twentieth century. The history of consumer culture in the Read More »