Can Sensory Stimulation Decrease Rumination? An Exploration Of The Influence Of Senses On Repeated
Struggling to assemble an Ikea product, failing to make a purchase on a website, seeing a recently bought product break down, sitting in the waiting room at the doctor’s office, waiting at the Read More »
Consumer Responses To Simultaneous Changes In Price And Quantity: Do Direction And Magnitude
Consumers are generally sensitive and averse to price increases but in order to maintain profitability, it may be unavoidable for a firm to increase prices of its products, for example due to Read More »
Transmedia Consumption Experiences (TCE): Patching As A Narrative Consumption Practice
Consuming media narratives has been an interest of socio-cultural branding, consumer culture theory, and literary theory scholars (e.g., Brown 2005; Brown, Kozinets, and Sherry 2003, Scott 1994). Read More »
Author: Behice Ece Ilhan, Robert V. Kozinets, Cele C. Otnes
Contributor: eb™ Research Team
Feel Sorry For The Cake In Trash? The Effect Of Food Types On Consumers’ Food Waste Perceptions
Over 30% of all the food produced in the US is wasted (US EPA 2010). The average US household generates food waste that costs up to $2,275 annually (Bloom 2011). Food waste presents a significant Read More »
The Moderating Role Of Self In The Persuasiveness Of Visual Perspective
The effectiveness of visual communication depends on its stylistic properties (e.g., camera angle, orientation of an object, and visual perspective) (Yang et al. 2010). In this project, we will focus Read More »