Organizational Antecedents Of Responsive And Proactive Customer Orientation
Firms gain a competitive advantage by innovating and creating superior value for their customers. Prior studies revealed that customer orientation affects innovativeness and customer value Read More »
Author: Marcus Schögel, Dennis Herhausen, Carla Thaper, Cansu Oral
Contributor: eb™ Research Team
Cannibalize And Combine? Antecedents And Outcomes Of Two Key Organizational Innovation Attitudes
How can a firm ensure its survival and success in the pursuit of both radical and incremental new products? We propose that the answer to this question lies in the establishment of two important Read More »
Author: Nukhet Harmancioglu, Maria Sääksjärvi, Erik Jan Hultink
Contributor: eb™ Research Team
The Influence Of Ambient Factors In Retail Stores: The Compared Effects Of Perceived Colors And
This paper aims to compare the effects of a store layout and of the colors perceived by consumers on the emotions felt in a retail outlet and on the satisfaction of the customers. The effect of mood Read More »
Author: Marie-Christine Lichtle, Patrice Cottet, Jean-Marc Ferrandi, Véronique Plichon
Contributor: eb™ Research Team
The Impact Of Chinese Culture And Negative Emotions Towards Luxury Consumption: A Study Of Chinese
Researchers have been widely focused on the positive emotions that consumers acquire from luxury consumption while the negative emotions emerge from luxury consumption have rarely been studied. Read More »
Author: Juzi Zhou, Martin J. Liu, Ruizhi Yuan, Zhenzhi Guan, Jun Luo
Contributor: eb™ Research Team
Movie Theatres And Barriers Of Attendance: An Exploratory Study Of The Spanish Cinemagoers’
The sharp decrease of cinema attendance and the emergence of new ways of watching movies invites to a deeper insight into the behaviour of films’ consumers. We analyse the Spanish filmgoers with a Read More »
Author: Nela Filimon, Manuel Cuadrado-García, Finola Kerrigan, Juan Montoro-Pons
Contributor: eb™ Research Team